RAO Creative
Multidisciplinary Design Firm
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Logo Design, Branding, Web Design for Woodlands Student Housing

 

National student apartment brand.

Brand Positioning  /  Logo Design  /  Art Direction  /  Interiors

 
With it's direct craftsman architecture typeface reference, the Woodlands original logo quickly lost relevance as new locations were added and exterior styles changed over time. As a brand that needed to speak to college students this identity needed to be vibrant, fun, and flexible across environmental, promotional, and internal use. 
 
 

 

New Identity System

 
 

Environmental + Signage

 
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Branding + Promotion

 

In the wild