National student apartment brand.
Brand Positioning / Logo Design / Art Direction / Interiors
With it's direct craftsman architecture typeface reference, the Woodlands original logo quickly lost relevance as new locations were added and exterior styles changed over time. As a brand that needed to speak to college students this identity needed to be vibrant, fun, and flexible across environmental, promotional, and internal use.
New Identity System
Environmental + Signage
Branding + Promotion
In the wild