RAO Creative
Multidisciplinary Design Firm

Logo Design, Branding, Web Design for Woodlands Student Housing


National student apartment brand.

Brand Positioning  /  Logo Design  /  Art Direction  /  Interiors

With it's direct craftsman architecture typeface reference, the Woodlands original logo quickly lost relevance as new locations were added and exterior styles changed over time. As a brand that needed to speak to college students this identity needed to be vibrant, fun, and flexible across environmental, promotional, and internal use. 


New Identity System


Environmental + Signage


Branding + Promotion


In the wild